PARCULUI20 is a real estate project developed by Cordia Romania in Expoziției area. The project has attracted public attention since its launch with its mix of energy efficient apartments, high quality construction, competitive price, and good location. Investors were among the first to book several units in the off-plan phase. The possibility to choose from over 30 apartment configurations was the aspect that drew customers in the sales office, and the sales team and the technology incorporated into the presentation methods converted them. A project that has matured during the pandemic, that has gone through the war-generated crisis, major macroeconomic changes and is now almost 100% sold. There are only a few units still available for sale, where future residents can move in immediately.
Cordia’s residential projects are built to retain their value over time. Parcului20 was constructed in an area with high development potential, with quick access to major points of interest, office buildings, educational and leisure centers. The developer has paid particular attention to living spaces, partitioning, size of balconies and terraces, storage areas, green spaces, and amenities. At the end of the day, a responsible development, built according to high quality standards and apartments available at a balanced price create added value that community members enjoy over time.
Changing the angle, let’s take a closer look at the types of customers for which Parcului20 was developed for. On the one hand there are the long-term investors, on the other hand there are those who wanted to secure their savings in a troubled time like the war and bought one or two units. But most customers bought apartments in Parculuu20 based on a desire for a lifestyle change. Triggered either by the pandemic, when people started looking for apartments with an extra room and generous balconies, or by rising housing maintenance costs, when they wanted to upgrade their living space in terms of energy efficiency, buying a new apartment was seen as the most important investment. The emotional factor was also important in choosing a home in Parcului20, where customers feel safe, connected, and contemporary.
Parcului20 is a rockstar because of the human chain from developer to end customer.
This is the story in a nutshell of the success of this project, which has become a landmark of the Expoziției area.
